Process

Low-risk execution.
Premium clarity.

Milestones you can audit, a dedicated engineer you can name, and founder-level judgment on tradeoffs — structured so growth brands do not need a second agency when things work.

Dedicated ecommerce engineersSenior architecture coverageRefund-backed milestonesWeekly demos shippedFounder-visible delivery
From audit to scale — one engagement

The five phases every client walks through. The detailed steps below are how we execute each phase with weekly proof.

Phase I
Free technical audit
Stack, integrations, and revenue path reviewed. You leave with a clear picture of risk and opportunity.
Phase II
Roadmap & milestones
Phased plan with dates, owners, acceptance tests, and payments tied to what ships — no fuzzy phases.
Phase III
Dedicated team onboarding
Named engineer, shared channels, senior review on architecture — aligned to your tools and launch window.
Phase IV
Weekly shipping cadence
Demos on a predictable rhythm. You approve scope and quality before we draw the next milestone.
Phase V
Scale & optimize
Retainer for velocity, new modules, and performance as traffic and SKUs grow.
How milestones run
01
Discovery + audit (30 min call · free entry)
We align on revenue, fulfillment, and where the system breaks today. If there is a fit, we schedule the technical audit and access we need to be useful — no pitch deck, no “discovery sprint” invoice.
Week 0
02
Technical audit + OS report
We review your storefront, ops tooling, and data paths. You get a one-page OS Report: sequence, cost bands, and what we prove in milestone one — including the 7-day first-module slice when applicable.
Week 1
03
Agreement + onboarding
Contract and milestone payments match the roadmap. Kickoff introduces your dedicated engineer, shared Slack or WhatsApp, and the weekly demo cadence. Founder-supervised on scope and tradeoffs.
Week 1
04
Design + architecture sign-off
Wireframes, schema, and integrations approved before production build. Senior review is explicit on performance, inventory edge cases, and App Store constraints.
Week 2–3
05
Phased build — weekly visibility
Web → inventory → mobile → automation in agreed order. You see working software every week; payments follow milestones, not calendars.
Week 4–12
06
Harden + launch
QA, load and security checks, app store submission, training. Go-live only after you sign off against the acceptance checklist.
Week 12–14
07
Retain · scale · optimize
Ongoing improvements, model updates, integrations, and team scaling when your numbers justify more throughput. Cancel retainer windows per contract — we earn the renewal with delivery.
Month 4 onwards
Start with the technical audit →
Questions we get asked
Our core expertise and all our packages are built around e-commerce operations — inventory, orders, multi-channel selling. We may occasionally take on adjacent projects (e.g. marketplace, B2B wholesale platforms), but pure e-commerce is where we deliver the most value.
We often work with brands migrating from Shopify to a custom system — usually when plugin costs, transaction fees, or limitations are becoming a constraint on growth. We can also build alongside an existing Shopify setup if a full migration isn't right yet.
Our Foundation package starts at $6,000. We don't take projects under this threshold because they rarely allow us to deliver the quality and depth that creates real business impact.
Foundation (web + inventory): 6–8 weeks. Growth System (all four modules): 10–14 weeks. Enterprise: 16–24 weeks. Timelines depend on feedback speed and scope changes — we're transparent about this upfront.
Next.js for web (frontend + backend API routes), React Native for mobile, Supabase for database and authentication, Vercel for deployment, and Claude API for AI automation. All modern, well-supported, and easy to hand off if needed.
Yes. Full source code ownership transfers to you at final payment. We never hold code hostage. You can take it in-house or move to another developer at any point — though most clients stay for the retainer.
We guarantee delivery to the agreed milestone spec. For the first milestone, that includes our written refund policy if we miss the bar — plus the same fix-at-no-charge standard for anything that does not match requirements. Enterprise adds uptime SLAs.